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Make Way For The New!

Hi Everyone! I’m writing today to share some very big and exciting news and I wanted you all to be the first to many of you have been on this journey with me since 2011.


What’s Happening: You might have noticed over the past couple of months I have been hinting at big changes coming soon. I am so excited and happy to finally announce that I am officially re-branding “Girls of Lincoln Park.” Though it’s bittersweet to officially leave GOLP behind, change is what keeps life moving forward, fresh and inspiring. Am I right?!

As many of you know, I recently moved from Chicago to New York and with that, re-branding Girls of Lincoln Park makes the most sense for me at this point in my life. I truly want to thank all of our contributors from over the years and to you, my fabulous readers, for your continued readership and support. I also can’t forget about my amazing friends and family who believed in GOLP from day one. You all played a huge role in establishing this site as a major staple and online resource for both women and brands in the greater Chicago area + beyond. While I may not be solely focusing on Chicago content anymore, I assure you that you are in amazing hands - be sure to follow my friends Liz, Kel and Kate, Jenna, and Cait.


What’s To Come: I am not going to reveal the new site until it’s officially launched but here’s what to expect: I’ll be sure to keep alive some of the great content we regularly feature here on GOLP including Etsy Shops of the Week, Girl Crush features, and product roundups. In addition, I’m excited to take a more personal approach and share tidbits of my adventures in New York, personal style, home decor and DIY projects.

I can’t wait to see where this year takes me and I sincerely hope you’ll continue to follow along on this crazy ride! Xoxo.Lauren Nelson - Founder, Girls of Lincoln Park

                               Rebecca Dale Photography

Introducing: Interior Define

Today we are excited to share a design company who is disrupting the furniture market as we speak. Let us introduce you to Interior Define, a company dedicated to producing quality pieces at a fraction of the price as mainstream luxury brands.

Modeled after companies like Warby Parker and Bonobos, Interior Define is changing the way consumers shop for high-design, high-quality furniture. We we’re able to sit down with founder Rob Royer and CEO Steve McClearn to learn more about their company and how they got started. Let’s just say..this is our first ever “Guy Crush” feature! 

1. How did you come up with the idea for Interior Define

Rob: Growing up in a design family (with an interior designer mother and architect father), I spent a lot of time touring homes and on sourcing trips with my parents. These experiences sparked my interest in design and furniture. As an adult, I aspired to well-designed and higher-quality furniture for my own home, but was priced out of the design I wanted.

While working at Bonobos (the men’s ecommerce retailer) I began developing the concept for a similarly re-imagined furniture experience. Nearly everyone I spoke with felt there was a gap in the furniture market and, given its size, it was surprising there wasn’t a better alternative.  

We set out to build a better approach to furniture. It begins with our novel sourcing process (that enables unique pricing and customization), and is bolstered by an elevated customer experience — for example, our 365-day return policy and customer concierge program. 

2. What do you love best about owning your own company? 

It’s difficult to imagine working anywhere other than a startup at this point. We often come up with ideas that we implement on our site (or in the showroom) the same day – which would never happen at a larger company. Having the autonomy to test different approaches and make fast decisions makes every day exciting. We love solving a real consumer problem, and it’s very rewarding to interact with our customers. We take customer feedback seriously, and apply it to our products and messaging.

3. What’s your goal for Interior Define? 

 We strive to deliver the best experience in furniture: exceptional design & quality at innovative price points; supported by great customer service. We admire the new wave of brands disrupting their respective categories (for instance Warby Parker, Bonobos, and Everlane), and we aim to fill that void in furniture. In the short term, we’re flattered when we’re in the consumer consideration set for a new sofa.

4. Favorite restaurant in Chicago?

You’ll get two very different answers here!

Rob: I’m a vegetarian, and my go-to is the Chicago Diner on Halsted. It’s amazing how similar their dishes are to their real-meat inspirations (I recognize from my pre-vegetarian days). I might even convince Steve to go there some day.

Steve: Chicago Q in the Gold Coast. I love barbeque and they’re my favorite in the city. Get the ribs!

5. Who inspires you? Business/Interior Designers/ Or otherwise

Rob: My wife, Monica. She’s doing an exceptional job of running her own business (Monica+Andy), and still manages to do an amazing job raising our 3-year-old-daughter (who is with her nearly all the time). I couldn’t pull off all that she does.

Steve: Rob..For helping people get more for their money. He’s done an incredible job of picking great products.  And our unique fulfillment model allows us to deliver these to customers at an incredible value. 

6. Last but not least, we have to ask…how did you find out about GOLP?

Our wives – who both really enjoy your content. We’re followers now too!

Be sure to stay up-to-date with Interior Define on Facebook, Twitter and Pinterest. Chicago, you can also stop by their showroom in Wicker Park (2027 W. North Ave). 

Tis The Season for Jumpsuits…Almost

Spring officially begins on Thursday…I mean, what?! It’s still 30 degrees outside!! Not sure about you, but we’re ready for warmer weather and jumpsuit season. We have so many on our radar that we had to share.This blaque label sleeveless romper has spring written all over it + it has a $110 price tag to boot. Seriously loving this DVF Opal Romper, For Love & Lemons Chica Jumper and this Rag & Bone Lana Jumpsuit which would be perfect to take from day to night. Will you be rocking the jumpsuit this spring? Xo - GOLP



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